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“Good design breeds good behavior.”

June 4, 2012

Via Copenhagenize:

If I was a walking/cycling New York taxpayer, I’d be rather pissed that the city was chucking money into campaigns like these. One FAIL campaign is one thing, but this is just a continuation of a theme. The haiku posters of last year were in the same vein. Cars will hurt you. Stay out of their way, moron. The Don’t Be a Jerk campaign went even more directly after the people who do least damage and most good to any city, instead of employing rationality and going for the motorist jugular. Like I say all over the world in my Bicycle Culture by Design talk, if your cyclists behave badly, you have crappy infrastructure. Period. Fix it, and fix the behaviour problem. Good design breeds good behaviour.

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