Stop driving…Start Pedaling
The best thing to come out of the unfolding GM anti-bike debacle? Simply reverse the slogan in the above ad and you have a catchy new phrase for your pro-biking activism: “Stop driving…start pedaling.”
GM didn’t just manage to tick off cyclists but also gave a big finger to pedestrians. It’s all the more ironic since the campaigns targets college students, a class of people who generally live on some of the most idyllic, car-free spaces on the planet. This image is still on the GM website as of this posting:
I guess livable streets activists can thank GM for this one as well: no one before had successfully made a sartorial argument for 20 mph speed limits in urban environments.