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Stop driving…Start Pedaling

October 11, 2011

The best thing to come out of the unfolding GM anti-bike debacle?  Simply reverse the slogan in the above ad and you have a catchy new phrase for your pro-biking activism: “Stop driving…start pedaling.”

GM didn’t just manage to tick off cyclists but also gave a big finger to pedestrians.  It’s all the more ironic since the campaigns targets college students, a class of people who generally live on some of the most idyllic, car-free spaces on the planet.  This image is still on the GM website as of this posting:

I guess livable streets activists can thank GM for this one as well: no one before had successfully made a sartorial argument for 20 mph speed limits in urban environments.

  1. krstrois permalink
    October 12, 2011 8:09 am

    Truly dark ads.


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